Vodafone Launches Quality Network Ad Campaign
18 January 2010
Vodafone Ghana has launched a new advertising campaign that emphasizes the Vodafone network as the network that places quality at the forefront of its operations. It is based on three themes “Instant Connection”, “Uninterrupted Calls” and “Crystal Clear Sound”.
Briefing the media, Paul Ryan, Director for External Affairs at Vodafone Ghana said Vodafone stands for quality and is constantly aiming at developing the most effective network in Ghana.
The three different ads have good picture quality and capture the true Ghanaian culture, atmosphere and traditional nuances.
“We are a service business and want customers to experience best quality service, instead of seeing us as just a provider of hardware” Vodafone strives to stand by its customers every inch of the way and ensure that our service is instant, uninterrupted and crystal clear,” Paul Ryan said.
He noted that the total customer base of Vodafone Ghana has risen tremendously over the past one and half years from 1.6 million to a current figure of over 2.6 million active customers as at the end of September last year. He expressed the hope that,” all these customers will have nothing but quality service.”
Paul Ryan indicated that in a number of Vodafone research projects, customers in Ghana prioritized their need for quality; Vodafone aims to be the best in this regard.
Uche Ofodile, Vodafone Ghana head of Strategy and Brand said Vodafone Ghana was implementing a series of customer-focused changes to how it operates, which will ensure that Vodafone through network quality and other such indicators will become the service provider of choice in the country.
Vodafone is currently vying for second place with TIGO; being first is the ultimate goal. She admitted it will not be an easy task, “but it is a target we have set ourselves and we will get there.”
Vodafone has so far invested 600 million dollars at transforming infrastructure and has network quality as its number one priority.
The advertising campaign is now running and is highly visible during the current African Cup of Nations which Vodafone is sponsoring.