Corporate responsibility is simply approaching our business aims RESPONSIBLY with an awareness of our surrounding environmental needs in order to fulfill stakeholder demands, achieve PROFIT and still remain competitive. Corporate responsibility in short, is taking a fresh approach to our objectives in Vodafone Ghana in order to reduce the environmental impact on business and to meet the needs of our stakeholders, whilst maintaining a successful financial bottom line. In Vodafone, we believe that by practicing greater responsibility we would have a positive impact on the wider society.
GLOBALLY, VODAFONE GROUP AIMS TO:
- Reduce by 2020, carbon dioxide emissions by 50%
- Maintain an approval rating against external stakeholder opinion on how responsibly Vodafone is acting regarding mobile phone mast and health as a rolling average at, or above, 80% over any three-year period
- Audit subcontractors’ compliance with our group policy on responsible network deployment in all Vodafone operations by March 2010
- Reduce work-related accidents resulting in lost time by a further 10% (from the 2007/08 baseline) by March 2011
- Improve our Global Wellbeing People Survey score by 10% (from 2007/8 baseline) by March 2011
- Every market to offer an option facilitating their hearing impaired, visually impaired and elderly customers to access telecommunications services by March 2011
- To be recognised as a “green” brand in at least 75% of the developed markets where we operate, by 2012
- To be recognised as a communications company making one of the most significant contributions to achievement against the Millennium Development Goals by 2015
- To have developed joint carbon dioxide reduction strategies with suppliers accounting for 50% of procurement spend by March 2012
- To have contributed to capacity building for addressing electronic waste in three emerging markets by March 2012
- Suppliers accounting for 50% of procurement spend to have adopted the GeSI / EICC* common industry approach by March 2012
- To increase by five times the number of mobile-to-mobile connections which have a positive impact on carbon dioxide reduction, by March 2013
WHAT WE INTEND TO DO IN GHANA
We will reduce our carbon emissions and ensure compliance with all environmental requirements. We will do this by collaborating with all units to: cut down on energy use in offices; turning air conditioners off when out of office; ride staff bus instead of driving to work; use conference calling instead of travelling physically to attend meetings.
We will engage our stakeholders who are mostly affected by and in turn affect our operations. This we will do by holding face to face discussion sessions; interviews and stakeholder forums twice every year. We will also give feedback to our stakeholders on issues raised.
We will uphold the highest ethical standards in all of our business practices: responsible network deployment; responsible marketing; legal compliance staff and stakeholder engagement [all senior staff to have done mandatory anti-corruption training by end march 2010].
Access to communications
We will strive to make it possible for all people in the countries in which we operate to have access to communications through the V School booth project, as well as lower tariffs for the disabled and elderly.
WHY ADDRESS THESE ISSUES
- It’s the right thing to do
- It’s good for business
- Stakeholder expectation
HOW DO WE GET THERE?
- Involve all
- Establish management framework
- Effective internal and external communication:
- Defined material issues and targets
- Comprehensive stakeholder engagement
- Establish management framework
- Effective internal and external communication